Sarawak to host Wakeboard World Cup Stop
Posted on January 17, 2011, Monday
KUCHING: Water sports fanatics and fans around the world will place their focus on Kuching from Sept 16-18 when international stars converge to compete in the IWWF Wakeboard World Cup Stop hosted by Sarawak.
Assistant Tourism Minister Datuk Talip Zulpilip said Sarawak has won the bid to host a Stop of the Waterski and Wakeboard World Cup Series at the Kuching Waterfront.
“This is a major ideal tourism event that brings water sports to Kuching and Sarawak. Capturing international headlines is always an elusive challenge for Tourist Boards around the world,” he said during a lunch at a local hotel recently to announce the successful bid.
“Hosting a World Cup Stop is a clever solution. The reason for this is simply high level media coverage which will firmly put Kuching on the world’s water skiing and wakeboarding map,” he added.
World Cup Series brings with it a highly valuable TV, Internet and Press package. Two different edited TV products are distributed to over 600 million viewers in all key tourism markets.
A live Webcast will also be implemented for the three days of the event and this will greatly help to highlight Sarawak’s unique features for affluent audiences overseas.
Specialised media releases will also be directed at over 16,000 key contacts in 192 countries before, during and after the event.
As these will contain both text and photos, Sarawak and Kuching will be brought alive for the audience and for many, the first insight to the region. These images will certainly showcase what the region has to offer in an exciting way.
With more than 30 million waterski and wakeboard participants both as recreational and competitive sport in 92 countries, the IWWF organised Waterski and Wakeboard World Cup Series is the premier event for all top water sports athletes.
To date, 30 successful World Cup Stops have already brought the spills and thrills of the Series to many great high population centres including major cities in the US, France, Egypt, Russia, China, Great Britain, Ireland, Singapore, South Korea and Malaysia.
Meanwhile, the Sarawak Stop will attract participants from at least 15 countries including the US, Canada, Australia, Singapore, Thailand, Belgium, France, Great Britain, Sweden, Netherlands, South Africa, Russia, Argentina and South Korea.
Apart from the main competitions, the Ministry of Tourism and Heritage has also decided to bring in the world famous “Stars of Florida Waterski Show Team” to wow the holiday makers and water sports enthusiasts from Malaysia and visitors from all over the world.